Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973). Gloria Steinem, who grew up reading Wonder Woman comics, was a key player in the restoration. Steinem, offended that the most famous female superheroine had been depowered, placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character.
On October 21, 2016, the United Nations controversially named Wonder Woman a UN Honorary Ambassador for the Empowerment of Women and Girls in a ceremony attended by Under-Secretary-General for Communications and Public Information Cristina Gallach and by actors Lynda Carter and Gal Gadot. The character was dropped from the role two months later after a petition against the appointment stated Wonder Woman was "not culturally...sensitive" and it was "alarming that the United Nations would consider using a character with an overtly sexualized image".