The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
An iron-fisted general of the German Army during World War I. Huston described Ludendorff as a "pragmatist, realist, patriotic, fighting for his country", further explaining, "he lost his son on the German front lines and was just quite tortured, diabolical, stubborn and believes that what he's doing is for the betterment of mankind." On his character, Huston said, "Ludendorff is a believer that war is a natural habitat for humans." Huston stated the film as an anti-war film and "somebody like Ludendorff would probably think that the idea that love conquers all is quite a naive concept. But finally it's true and sometimes the best way to examine mankind is from another perspective." On the genre of the film, Huston said, "It's Greek mythology. It's the origin of story and sometimes we need demigods to look at us to understand what our weaknesses are. It serves the mythological world."
Hermes attacked Wonder Woman there, refusing to simply give up the child, but during their battle, War ripped the baby from Demeter's womb and disappeared. Unable to let a grave wound such as that go unattended, Diana saw to Demeter first, and the goddess warned that War could not be trusted. Worriedly, Diana and Orion returned to Manhattan to find that War had returned the baby to Zola. At last, the baby and his mother were reunited - and Orion would not have to look any further for the child he needed to kill.
Wonder Woman's character was created during World War II; the character in the story was initially depicted fighting Axis military forces as well as an assortment of colorful supervillains, although over time her stories came to place greater emphasis on characters, deities, and monsters from Greek mythology. Many stories depicted Wonder Woman rescuing herself from bondage, which defeated the "damsels in distress" trope that was common in comics during the 1940s. In the decades since her debut, Wonder Woman has gained a cast of enemies bent on eliminating the Amazon, including classic villains such as Ares, Cheetah, Doctor Poison, Circe, Doctor Psycho, and Giganta, along with more recent adversaries such as Veronica Cale and the First Born. Wonder Woman has also regularly appeared in comic books featuring the superhero teams Justice Society (from 1941) and Justice League (from 1960).
In 2011's The New 52, DC Comics relaunched its entire line of publications to attract a new generation of readers, and thus released volume 4 of the Wonder Woman comic book title. Brian Azzarello and Cliff Chiang were assigned writing and art duties respectively and revamped the character's history considerably. In this new continuity, Wonder Woman wears a costume similar to her original Marston costume, utilizes a sword and shield, and has a completely new origin. No longer a clay figure brought to life by the magic of the gods, she is, instead, a demi-goddess and the natural-born daughter of Hippolyta and Zeus. Azzarello and Chiang's revamp of the character was critically acclaimed, but highly divisive among longtime fans of the character.
Wonder Woman's sexual and bondage themes in her earliest days were not without purpose, however. Her creator, William Moulton Marston, theorized that human relationships could be broken down into dominance, submission, inducement and compliance roles which were embedded into our psyche. Because males were, more often than not, dominant in societies, Marston believed that "Women as a sex, are many times better equipped to assume emotional leadership than are males."  Marston wanted to convey his progressive ideals, through his use of bondage imagery, that women are not only capable of leadership roles, but should be in charge of society. Although Marston had good intentions with these themes, in Wonder Woman's early appearances, the bondage elements were controversial, as they were often seen to overly fetishize women in power rather than promote such women. Noah Berlatsky criticized this imagery in Wonder Woman's earliest days noting that "the comics take sensual pleasure in women’s disempowerment."  Despite having the mixed messages of this imagery, Marston fiercely believed that women would soon rule the earth and meant to showcase his predictions through sexual themes in his stories. He was an open feminist while studying at Harvard where he once said "Girls are also human beings, a point often overlooked!"