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The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
During the 25 bi-monthly issues of the "new" Wonder Woman, the writing team changed four times. Consequently, the stories display abrupt shifts in setting, theme, and tone. The revised series attracted writers not normally associated with comic books, most notably science fiction author Samuel R. Delany, who wrote Wonder Woman #202–203 (October and December 1972).
Wonder Woman's outfit has varied over time, although almost all of her outfit incarnations have retained some form of chestplate, subligaculum, tiara, bracelets, and her signature five-pointed star symbols. When Wonder Woman was first introduced, she wore a heavily patriotic skirt and red top which incorporated an American eagle and elements of the United States flag, reflecting the comic's origins during World War II. Later artists introduced what would become Wonder Woman's classic ensemble, adding an armored plate to her top whose design recalls a letter W and revealing blue short shorts, whose precise length varied from artist to artist. Other artists have experimented with different looks for Wonder Woman over the years, including an all-white mod jumpsuit, a biker outfit, a variation of her mainstream depiction featuring leather pants and a jacket, and a number of armoured battlesuits. Contemporary artists have attempted to emphasise Wonder Woman's traditional outfit as a red armored top with a blue gladiator skirt.
Meanwhile, the New God Orion had learned that a great danger was to be found on Earth in the form of the child of a god. He sought out his old friend Milan for help. Nearby, Diana and Lennox decided to seek Milan by themselves, leaving Zola and Hera to bicker with one another in the meantime. They found him in the old subway system with Orion. Though their encounter began violently, Lennox managed to explain that they had accounted for six of the seven children of Zeus. Orion believed that one of those seven was the child that he had been sent to kill. Lennox and Diana concluded that he was referring to Zola's kidnapped son, and so they convinced Milan to search through the ether until he located the boy in the arms of Demeter. When they all returned to Manhattan to find Zola and Hera in a bar with War, Diana managed to convince her uncle to lead her to Demeter's domain.