Later, Diana is seen in the Gotham City Museum of Antiquities (with ancient Greco-Roman exhibits), conversing with an elderly couple, when the curator comes up, and offers to show her something of interest. She politely excuses herself and follows him to the exhibit of the fake replica of Alexander the Great's sword, which the ancient conqueror of the Middle East had used to cut the Gordian knot.
^ Greenberger p. 175: "Journalist and feminist Gloria Steinem...was tapped in 1970 to write the introduction to Wonder Woman, a hardcover collection of older stories. Steinem later went on to edit Ms. Magazine, with the first issue published in 1972, featuring the Amazon Princess on its cover. In both publications, the heroine's powerless condition during the 1970s was pilloried. A feminist backlash began to grow, demanding that Wonder Woman regain the powers and costume that put her on a par with the Man of Steel."
To defend himself against critics, Gaines, in 1940, hired Marston as a consultant. “‘Doc’ Marston has long been an advocate of the right type of comic magazines,” he explained. Marston held three degrees from Harvard, including a PhD in psychology. He led what he called “an experimental life.” He’d been a lawyer, a scientist and a professor. He is generally credited with inventing the lie detector test: He was obsessed with uncovering other people’s secrets. He’d been a consulting psychologist for Universal Pictures. He’d written screenplays, a novel and dozens of magazine articles. Gaines had read about Marston in an article in Family Circle magazine. In the summer of 1940, Olive Richard, a staff writer for the magazine, visited Marston at his house in Rye, New York, to ask him for his expert opinion about comics.
A few decades later, second-wave feminist Gloria Steinem's Ms. Magazine debuted in 1972 with an image of Wonder Woman on the cover. Historian Tim Hanley suggests that this move shifted "the focus away from female superiority to sisterhood and equality, essentially making her a mascot of the women's movement". This perception shifted over the years, as demonstrated in December 2016 when the United Nations decided to drop the title of "honorary ambassador for the empowerment of women and girls" which it had given to the comic book character Wonder Woman a few months prior, in a ceremony attended by the actors who had portrayed her (Lynda Carter and Gal Gadot). The title was eliminated in response to a petition signed by 44,000 people which argued that Wonder Woman undermines female empowerment due to her costume, described as a "shimmery, thigh-baring bodysuit with an American flag motif and knee-high boots". The petition stated that "it is alarming that the United Nations would consider using a character with an overtly sexualised image at a time when the headline news in United States and the world is the objectification of women and girls". Wonder Woman director Patty Jenkins responded to both the petition and to the U.N.'s decision by stating that she thinks "that that's sexist. I think it's sexist to say you can't have both. I have to ask myself what I would apply to any other superhero".
Flash and Cyborg save all the hostage, which Silas Stone tells Victor that Steppenwolf can not get the final Mother Box. Batman then jumps down into the Knightcrawler and saves Wonder Woman after a Parademon manages to briefly knock her out. The Knightcrawler gets attacked by Steppenwolf, and Barry helps Wonder Woman get her sword so she can help Batman.
In the first story arc, Wonder Woman meets and protects a young woman named Zola, from Hera's wrath. Zola is pregnant with Zeus's child and Hera, seething with jealousy intends to kill the child.   The major event in this story is the revelation of Diana's true parentage. Long ago, Hippolyta and Zeus battled each other. Their battle ended with the couple making love and thus Diana was conceived. The first six issues of the New 52 series are collected in a hardcover titled Wonder Woman Vol. 1: Blood.
Nick Pumphrey stated that Wonder Woman stands as a non-violent beacon of hope and inspiration for women and men. Grant Morrison stated "I sat down and I thought, 'I don't want to do this warrior woman thing.' I can understand why they're doing it, I get all that, but that's not what [Wonder Woman creator] William Marston wanted, that's not what he wanted at all! His original concept for Wonder Woman was an answer to comics that he thought were filled with images of blood-curdling masculinity, and you see the latest shots of Gal Gadot in the costume, and it's all sword and shield and her snarling at the camera. Marston's Diana was a doctor, a healer, a scientist."
In the preview in DC Comics Presents #41 (January 1982), writer Roy Thomas and penciler Gene Colan provided Wonder Woman with a stylized "WW" emblem on her bodice, replacing the traditional eagle. The "WW" emblem, unlike the eagle, could be protected as a trademark and therefore had greater merchandising potential. Wonder Woman #288 (February 1982) premiered the new costume and an altered cover banner incorporating the "WW" emblem. The new emblem was the creation of Milton Glaser, who also designed the "bullet" logo adopted by DC in 1977, and the cover banner was originally made by studio letterer Todd Klein, which lasted for a year and a half before being replaced by a version from Glaser's studio. Dann Thomas co-wrote Wonder Woman #300 (Feb. 1983) and, as Roy Thomas noted in 1999 "became the first woman ever to receive scripting credit on the world's foremost super-heroine."
The character's depiction in the New 52 has been mostly along the same lines as the remainder of her modern appearances, though as of yet much remains to be explained about her character. One development with the character in this new universe is that some of the developments which occurred during Flashpoint are occasionally referenced (such as her using London as her base of operations). In her New 52, written by Brian Azzarello, Wonder Woman's origin is that she is the daughter of Hippolyta and Zeus; no longer is she a golem of clay and earth, but an actual demigoddess.
Wonder Woman's origin story relates that she was sculpted from clay by her mother Queen Hippolyta and was given a life to live as an Amazon, along with superhuman powers as gifts by the Greek gods. In recent years, DC changed her background with the retcon that she is the daughter of Zeus and Hippolyta, jointly raised by her mother and her aunts Antiope and Menalippe. The character has changed in depiction over the decades, including briefly losing her powers entirely in the late 1960s; by the 1980s, artist George Perez gave her an atheltic look and emphasized her Amazonian heritage. She possesses an arsenal of advanced technology, including the Lasso of Truth, a pair of indestructible bracelets, a tiara which serves as a projectile, and, in older stories, a range of devices based on Amazon technology.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
If you're looking for a certified God of War on a personal vendetta against a pantheon of gods, Wonder Woman has you covered. The current version of Diana hacking and slashing her way through the DC Universe, anyway. After unintentionally bringing a new collection of "Dark Gods" into the comic book universe, it falls to the daughter of Zeus to save Earth from their malice.
Wonder Woman has been the subject of a discussion regarding the appearance and representation of female power in general, and of female action heroes in particular since her initial 1941 appearance in Sensation Comics, as she was created to document "the growth in the power of women", while wearing "a golden tiara, a red bustier, blue underpants and knee-high, red leather boots." She was blacklisted a year later in 1942 in the "Publications Disapproved for Youth" because, the group behind the list argued, she was "not sufficiently dressed".
“Closeup, full length figure of WW. Do some careful chaining here—Mars’s men are experts! Put a metal collar on WW with a chain running off from the panel, as though she were chained in the line of prisoners. Have her hands clasped together at her breast with double bands on her wrists, her Amazon bracelets and another set. Between these runs a short chain, about the length of a handcuff chain—this is what compels her to clasp her hands together. Then put another, heavier, larger chain between her wrist bands which hangs in a long loop to just above her knees. At her ankles show a pair of arms and hands, coming from out of the panel, clasping about her ankles. This whole panel will lose its point and spoil the story unless these chains are drawn exactly as described here.”
^ "Superhero Makeovers: Wonder Woman, part two". The Screamsheet. Archived from the original on January 7, 2012. Retrieved February 10, 2011. Desperate to save her daughter, she claimed that Diana had failed in her role as an ambassador to Man's World and called for a do-over on the contest that had determined Diana fit to carry the Wonder Woman mantle in the first place.
Veronica Cale employed the toxicologist Colonel Poison, who led Team Poison, a team that attempted to capture Diana and Steve. In order to protect Diana in her vulnerable state, Steve had her admitted to a mental hospital in London. Team Poison continued to pursue Steve, Barbara and Commander Etta Candy, however. Barbara, who had been a member of Godwatch when she was Cheetah, decided to speak to Veronica herself. Cale and Doctor Cyber showed Barbara footage of Team Poison, who were about to kill her friends, and Barbara agreed to become Cheetah again in exchange for Veronica calling off the team and sparing their lives.
On occasions Wonder Woman has employed a magical sword of unknown (though presumably Amazon) origin. This sword has been used most specifically against those with the power of invulnerability as invulnerability generally does not work against magical items. It is generally represented as a short sword. In Wonder Woman (vol. 4) #15, Hephaestus modifies Diana's bracelets so that she can manifest two short swords from them during battle.
At the time of her debut, Wonder Woman sported a red top with a golden eagle emblem, a white belt, blue star-spangled culottes, and red and golden go-go boots. She originally wore a skirt; however according to Elizabeth Martson, "It was too hard to draw and would have been over her head most of the time." This outfit was entirely based on the American flag, because Wonder Woman was purely an American icon as she debuted during World War II. Later in 1942, Wonder Woman's outfit received a slight change – the culottes were converted entirely into skin-tight shorts and she wore sandals. While earlier most of her back was exposed, during the imposition of the Comics Code Authority in the mid-1950s, Wonder Woman's outfit was rectified to make her back substantially covered, in order to comply with the Authority's rule of minimum exposure. During Mike Sekowsky's run in the late 1960s, Diana surrendered her powers and started using her own skills to fight crime. She wore a series of jumpsuits as her attire; the most popular of these was a white one.
A stand-alone #0 issue was released in September which explored Diana's childhood and her tutelage under Ares, the God of War, now known most often as simply 'War'. The issue was narrated in the style of a typical Silver Age comic book and saw Diana in her childhood years. The main plot of the issue was Diana training under War as he thought of her being an extraordinary girl with immense potential. The issue ultimately concluded with Diana learning and experiencing the importance of mercy, which she first learned when War showed it to her during their sparring. This later translated into her refusal to kill the Minotaur – a task given to her by War; however, this show of mercy makes her a failure in War's eyes, which was actually his fault since he inadvertently "taught" her mercy and affection as his protege. Later in the series, Wonder Woman is forced to kill War during a conflict with her evil half-brother, Zeus' son First Born, and herself becomes the God of War. After the Amazons are restored, she rules over them both as a warrior queen and God of War, as the ongoing conflict with First Born escalates. At the end of Azzarello's run, as part of a final conflict, Wonder Woman kills First Born, while Zeke is revealed to have been Zeus' plan for resurrection, with Zola revealed to have been a mortal shell for the goddess Athena, who gave birth to Zeus just as he once did to her. Wonder Woman pleads with Athena not to allow the Zola personality, whom she has grown to love as a friend, die with Athena's awakening. Athena leaves the site in animal form, leaving a stunned and confused Zola behind with Wonder Woman.