The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Wonder Woman actress Gal Gadot reacted positively to Diana's rebooted orientation, and agreed her sexuality was impacted by growing up in the women-only Themyscira. Gadot stated that Wonder Woman feels she need not be "labelled sexually", and is "just herself". "She's a woman who loves people for who they are. She can be bisexual. She loves people for their hearts." Coming from a society that was only populated by women, "'lesbian' in [the world's] eyes may have been 'straight' for them." "Her culture is completely free from the shackles of heteronormativity in the first place so she wouldn't even have any 'concept' of gender roles in sex."
of the Gods" under Themyscira and beyond Doom's Doorway. Diana not only succeeds in the challenge, but also rescues Heracles, who had been there for the past three thousand years suffering eternal punishment with the help of Hippolyta, who had followed her daughter. Diana also meets the spirit of Diana Trevor, Steve Trevor's mother (after whom she has been named) who had
Following Crisis on Infinite Earths, Wonder Woman was rebooted in 1987, by writer Greg Potter, who previously created the Jemm, Son of Saturn series for DC, was hired to rework the character. He spent several months working with editor Janice Race on new concepts, before being joined by writer/artist George Pérez. Inspired by John Byrne and Frank Miller's work on refashioning Superman and Batman, Pérez came in as the plotter and penciler of Wonder Woman. Potter dropped out of writing the series after issue #2, and Pérez became the sole plotter. Initially, Len Wein replaced Potter but Pérez took on the scripting as of issue #18. Mindy Newell would return to the title as scripter with issue #36 (November 1989). Pérez produced 62 issues of the rebooted title. His relaunch of the character was a critical and sales success.
In February 1941, Marston submitted a draft of his first script, explaining the “under-meaning” of Wonder Woman’s Amazonian origins in ancient Greece, where men had kept women in chains, until they broke free and escaped. “The NEW WOMEN thus freed and strengthened by supporting themselves (on Paradise Island) developed enormous physical and mental power.” His comic, he said, was meant to chronicle “a great movement now under way—the growth in the power of women.”
Unfortunately, not long after Diana left, Hera came for her vengeance, and though she could not bring herself to kill Hippolyta, she could not forgive her either. Feeling regret at giving up the only real family she had, Wonder Woman returned to Themyscira to find the Amazons absent, and her mother turned to stone. Shortly after, Wonder Woman encountered Lennox, a man who claimed to be another of Zeus' bastard children. After learning that Zeus has gone missing, they confronted the Gods of Olympus, Poseidon and Hades, in order to prevent them from taking over Zeus’ throne. To prevent a war between gods, Diana proposed that the two brothers share Heaven with one ruling during the day, and the other at night. Hera angrily interceded, which was what Diana had planned, and using Hermes' staff she transported herself to Mount Olympus to face Hera alone. She warned that she would make Hera regret what she had done to her mother before returning to Earth. Unfortunately, by the time she had returned, Hades had kidnapped Zola with the warning that Diana would need to make good on her bargain or Zola and her child would die.