To find the perfect location to shoot the Amazon island of Themyscira, the birthplace of Wonder Woman herself, the film's producers searched all over the world, finally settling on the Cilentan Coast: a stretch of coastline on the Tyrrhenian Sea, located in the Province of Salerno in Southern Italy. It was chosen because most beaches in the world that sit below big cliffs disappear beneath the tide for part of every day. Production designer Aline Bonetto and her location manager Charles Somers considered 47 countries and visited several of them before they found what they were looking for. Bonetto explained that, "Italy had beautiful weather, a beautiful blue-green sea, not too much tide, not too much wave. Our effects team added some cliffs in post-production, and it was the perfect way to go". The estuary at Lower Halstow in Kent is featured in the scene in which Diana arrives at a Belgian creek to make her way to the warfront. Bill Westenhofer served as the visual effects supervisor for the film and Martin Walsh served as editor.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Paquette detailed the changes he made to Wonder Woman's costume, stating that he removed the iconic American flag theme and instead incorporated a Greek influence: "The animal associated to Aphrodite is a dove so instead of an eagle on [Wonder Woman's] breastplate, it will be more of a dove. It's not the American eagle, it's the Aphrodite dove. Stuff that creates [the letter] W is by accident, so it's not like she already has a letter of the alphabet on her [costume]. In the end I've created a structure so it feels inevitable for Wonder Woman to look the way she does."
^ "Superhero Makeovers: Wonder Woman, part two". The Screamsheet. Archived from the original on January 7, 2012. Retrieved February 10, 2011. Desperate to save her daughter, she claimed that Diana had failed in her role as an ambassador to Man's World and called for a do-over on the contest that had determined Diana fit to carry the Wonder Woman mantle in the first place.
After the 2011 relaunch, Diana gained new powers. These new abilities, which included superhuman speed, durability, immortality, accelerated healing, and even flight came in addition to her previous attributed Olympian strength. She is now considered to be stronger than Hercules. In addition to her weaponry, Diana's bracelets can now create an thunderous explosion when she clashes them together. These new abilities are attributed to being the daughter of Hippolyta and Zeus. Her powers are now considered nearly unmeasurable if she goes without her Bracelets of Submission, which keep her powers in check. She uses these powers in battle against the goddess Artemis and quickly renders her unconscious with ease with a series of carefully positioned counterattacks. While using her godly strength, her outfit and accoutrements lit up and her eyes glowed like her father's.[better source needed]
The Diana Prince alias also played an important role after the events of Infinite Crisis. Wonder Woman was broadcast worldwide killing a villain named Maxwell Lord, as he was mind controlling Superman into killing Batman. When Wonder Woman caught him in her lasso, demanding to know how to stop Superman, Maxwell revealed that the only way to stop him was to kill Lord, so as a last resort Diana snapped his neck. To recover from the trauma of killing another person, the Amazon went into a self-imposed exile for one year. On her return to public life, Diana realized that her life as a full-time celebrity superhero and ambassador had kept her removed from humanity. Because of this she assumed the persona of Diana Prince and became an agent at the Department of Metahuman Affairs. During a later battle with the witch Circe, a spell was placed on Diana leaving her powerless when not in the guise of Wonder Woman.