As her injuries healed, Wonder Woman and her friends spent some time on New Genesis. She spoke to Highfather, who agreed to let her return to Earth. As soon as Diana and her friends returned to Earth, Orion decided to go with them. Arriving to London, they realized the First Born had wrecked the entire city and killed Lennox. The First Born summoned an army of hyena men to kill the intruders but Ares arrived to help Wonder Woman in the fight.
The story behind the writing and editing of Wonder Woman can be pieced together from Bender’s papers, at Brooklyn College; Frank’s papers, at the University of Minnesota; and Marston’s editorial correspondence, along with a set of original scripts, housed at the Dibner Library at the Smithsonian Institution Libraries. In his original scripts, Marston described scenes of bondage in careful, intimate detail with utmost precision. For a story about Mars, the God of War, Marston gave Peter elaborate instructions for the panel in which Wonder Woman is taken prisoner:
Gloria Steinem also liked the film, stating that she felt it made the "Amazon origin story clear; [Wonder Woman] was stopping war, not perpetuating it." Steinem also noted that she knew "some women were disappointed by all the makeup, but I may be desperate—I was just happy that the Amazons had wild hair!" Her only complaint lay in the choice to eliminate the World War II setting as the Wonder Woman comic book developed in response to existing comics that were "so sadistic and racist that there was a congressional hearing on the subject". Steinem also gave Hillary Clinton the first Wonder Woman Award in October 2017 during the Women's Media Center's "Speaking Truth to Power Awards" (an organization created by Steinem, Jane Fonda, and Robin Morgan). Upon receiving the award, Clinton noted that she had seen Jenkins's Wonder Woman film and that she "loved the outfit". She also said that as her granddaughter was "really keen" on Wonder Woman, Clinton "thought maybe I could borrow something from her for the night. It didn't quite work for me, but I will say that this award means a lot to me because as a little girl, and then as a young woman, and then as a slightly older woman, I always wondered when Wonder Woman would have her time, and now that has happened." Clinton had previously praised Jenkins's film, in a public August 2017 message, stating that "it was just as inspirational as I'd suspected a movie about a strong, powerful woman in a fight to save the world from international disaster would be."
In August 2010 (issue #600), J. Michael Straczynski took over the series' writing duties and introduced Wonder Woman to an alternate timeline created by the Gods in which Paradise Island had been destroyed and the Amazons scattered around the world. In this timeline, Diana is an orphan raised in New York. The entire world has forgotten Wonder Woman's existence and the main story of this run was of Diana trying to restore reality even though she does not properly remember it herself. A trio of Death Goddesses called The Morrigan acted as the main enemy of Wonder Woman. In this run, Wonder Woman wears a new costume designed by Jim Lee. Straczynski determined the plot and continued writing duties until Wonder Woman #605; writer Phil Hester then continued his run, which ultimately concluded in Wonder Woman #614.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
After Jimenez, Walt Simonson wrote a six-issue homage to the I Ching era, in which Diana temporarily loses her powers and adopts an all-white costume (Wonder Woman vol. 2, #189–194). Greg Rucka became writer with issue #195. His initial story arc centered upon Diana's authorship of a controversial book and included a political subtext. Rucka introduced a new recurring villain, ruthless businesswoman Veronica Cale, who uses media manipulation to try to discredit Diana. Rucka modernized the Greek and Egyptian gods, updating the toga-wearing deities to provide them with briefcases, laptop computers, designer clothing, and modern hairstyles. Rucka dethroned Zeus and Hades, who were unable to move with the times as the other gods had, replacing them with Athena and Ares as new rulers of the gods and the underworld. Athena selected Diana to be her personal champion.
William Marston's earliest works were notorious for containing subversive "bondage and sapphic-undertones" subtext. Among Wonder Women's infamous catchphrases, "Suffering Sappho", was a direct reference to lesbianism. Fredric Wertham's Seduction of the Innocent referred to her as the "lesbian counterpart to Batman" (whom he also identified as a homosexual). After Marston's death in 1947, DC Comics downplayed her sexuality and feminist origin. Wonder Women, without Marston's creative direction, become more "traditional" superhero fair; the lesbian relationships and sexual imagery disappeared from the "Wonder Woman" comic, along with Wonder Woman's super powers. During the Comics Code Authority-decades since, Wonder Woman's subversiveness had been gradually stripped away; subsequent comic book writers and artists either didn't know know what do with her or barely hinted at Wonder Woman's erotic legacy. Similar to whitewashing, Wonder Woman's queerness and feminist identity throughout the latter half of the 20th century was never discussed and rendered "invisible" in adaptations in favor of the dominant sexism portrayal of women in comic books.
The "Year One" storyline retells Diana's origin growing up on Themyscira. She lives an idyllic life and harbors interest for the outside world, and the first connection to it comes in the form of Steve Trevor, who crashes on the island and is the sole survivor. A contest is held to determine which Amazon is the best candidate to take Steve home, with Diana volunteering despite knowing the cost to leave the island is to never return. Diana wins the contest and departs with Steve. Once arriving in America, Diana is taken into custody by the government to discern her origins. She meets Etta Candy and Barbara Ann Minerva along the way. While incarcerated Diana is visited by the gods in animal form and bestow upon her powers of strength, speed, agility, durability, and flight. She discovers Ares, the god of war, is working to destroy humanity. Accepting her new role in Man's World, Diana, with the help of the gods in animal form, subdues Ares with the lasso. Now called Wonder Woman, Diana becomes one of the world's greatest heroes.
Wonder Woman appears in the first three issues of the Ame-Comi comic run. She is depicted as a young warrior eager to prove herself in battle, but when she goes against her mothers words it results in a punishment of sorts. Diana is made into an ambassador of peace to the world outside of Themyscira, which she is reluctant to perform. At a U.N. Assembly where she announces Themyscira's intention for peace she is attack by Cheetah, who is quickly defeated. This depiction of Diana is that of a younger amazon who is depicted in a more arrogant and aggressive manner.
The Greek messenger god, Hermes, entrusts Wonder Woman with the protection of Zola, a young woman, who is pregnant with Zeus's child, from Hera, seething with jealousy and determined to kill the child. With the appearance of a bizarre, new, chalk-white enemy, the goddess Strife (a reimagined version of Eris, the goddess of discord who had battled Wonder Woman in post-Crisis continuity), Wonder Woman discovers she, herself, is the natural-born daughter of Hippolyta and Zeus, who, after a violent clash, became lovers. Hippolyta revealed Diana's earlier origin story to be a lie, spread amongst the Amazons to protect Diana from the wrath of Hera, who is known for hunting and killing several illegitimate offspring of Zeus.
Wonder Woman and Hermes briefly returned to Themyscira so that Diana could pay her respects to her petrified mother. When they got back to her apartment, they found Hera crying and mourning the days when she used to be a goddess. As Diana comforted her, she realized she would need help in finding Zola and Zeke. Wonder Woman went to the Taiga, Siberia, where she asked Artemis for her help. Artemis agreed, on the condition that she and Diana have a rematch. Knowing they are in Artemis' realm, Diana threw the fight in Artemis' favor.
With a new decade arriving, DC president Jenette Kahn ordered a revamp in Wonder Woman's appearance. Artist Milton Glaser, who also designed the "bullet" logo adopted by DC in 1977, created a stylized "WW" emblem that evoked and replaced the eagle in her bodice and debuted in 1982. The emblem in turn was incorporated by studio letterer Todd Klein onto the monthly title's logo, which lasted for a year and a half before being replaced by a version from Glaser's studio. With sales of the title continuing to decline in 1985 (despite an unpublished revamp that was solicited), the series was canceled and ended in issue #329 (February 1986) written by Gerry Conway, depicting Steve Trevor's marriage to Wonder Woman.