The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
At the time of her debut, Wonder Woman sported a red top with a golden eagle emblem, a white belt, blue star-spangled culottes, and red and golden go-go boots. She originally wore a skirt; however according to Elizabeth Martson, "It was too hard to draw and would have been over her head most of the time." This outfit was entirely based on the American flag, because Wonder Woman was purely an American icon as she debuted during World War II. Later in 1942, Wonder Woman's outfit received a slight change – the culottes were converted entirely into skin-tight shorts and she wore sandals. While earlier most of her back was exposed, during the imposition of the Comics Code Authority in the mid-1950s, Wonder Woman's outfit was rectified to make her back substantially covered, in order to comply with the Authority's rule of minimum exposure. During Mike Sekowsky's run in the late 1960s, Diana surrendered her powers and started using her own skills to fight crime. She wore a series of jumpsuits as her attire; the most popular of these was a white one.
Lasso of Hestia: Wonder Woman's completely indestructible weapon, with the ability to force anyone it captures to obey the lasso's wielder and tell the truth. She successfully wielded it against Steve Trevor (in order to get the experienced spy to tell her the truth), General Ludendorff (in order to prevent his escape and kill him), Ares (in order to keep up with the violent God of War in battle), Doomsday (in order to temporarily restrain him, while Batman weakened him, and Superman delivered the finishing blow), and the resurrected Superman (in order to restrain him until the post-mortem amnesia wore off).
Elise Jost of Moviepilot observed that "Gadot's take on Wonder Woman is one of those unique cases of an actor merging with their story, similar to Robert Downey Jr.'s Tony Stark. Gal Gadot is Wonder Woman, and Wonder Woman is Gal Gadot." Jost praised Gadot's interpretation of Wonder Woman as the one in which Gadot "absolutely nails the character's unwaveringly positive outlook on life. She's a force of nature who believes in the greater good; her conviction that she's meant to save the world is stronger than her bullet-deflecting shield. She's genuine, she's fun, she's the warm source of energy at the heart of the movie." The Federalist suggests that Wonder Woman is "a story of Jesus". "The movie is wrapped up in faux Greek mythology, true, but there's no mistaking the Christology here." "Perhaps Christ in the form of a beautiful and kick-ass Amazon is all that our contemporary society can handle right now", stated M. Hudson, a Christian feminist. On HuffPost cultural critic, G. Roger Denson, who regards the superhero genre as a source of contemporary "Mainstream Mythopoetics" ("the making of new yet vitally meaningful, if not symbolic, stories filled with imagery reflecting, yet also shaping and advancing, the political, legal, moral and social practices of today"), wrote that the "No Man's Land" scene "that people are crying over in theaters and raving about afterward happens to be among the most powerfully mythopoetic scenes ever filmed at the same time it is one of the oldest myths to have been utilized by artists and writers after it had been invented by early military strategists and leaders." Specifically "used by director Patty Jenkins", the scene raises "the esteem for powerful yet compassionate women as heroes and leaders to a level equal with that of men for having won over a huge and adoring popular audience around the world".
After the meeting, Trevor's superior berated him for taking a woman into the war room. Morgan then introduced himself to Diana. She began to introduce herself as "Diana, Princess of Themyscira," but Trevor cut her off to maintain her secret identity, calling her "Diana Prince." Trevor then informed Morgan that he'd managed to steal Doctor Poison's notebook.
Stealth Expert: Wonder Woman is exceptionally stealthy, as she was able to quickly sneak away from Chief and Charlie to General Ludendorff's gala, and later to steal the hacking device that Bruce Wayne had plugged into the LexCorp Industries servers and leave it in his car, without getting caught on either occasion. Later, Wonder Woman noticed Cyborg spying on her and Batman from a distance. Shortly thereafter, along with Batman and Cyborg, she was able to swiftly slip away when Commissioner Gordon turned away for a moment, and even Flash was left incredulous at how he didn't notice his teammates leave, despite having superhuman reflexes and standing right beside them. Wonder Woman even managed to enter the highly-secure Batcave itself on her own, impressing Batman.
Warner Bros. is now pushing back the release date of Wonder Woman 1984 by seven months. It was originally slated to drop Nov. 1, 2019, but it will now premiere June 5, 2020, which falls right in the middle of the summer blockbuster season and just over three years after the first film debuted in theaters. According to Warner Bros. president of domestic distribution Jeff Goldstein, it cited the first film’s successful release during the summer as to why it was making the move. (Wonder Woman was the third highest-grossing film of 2017.)
The events of Crisis on Infinite Earths greatly changed and altered the history of the DC Universe. Wonder Woman's history and origin were considerably revamped by the event. Wonder Woman was now an emissary and ambassador from Themyscira (the new name for Paradise Island) to Patriarch's World, charged with the mission of bringing peace to the outside world. Various deities and concepts from Greek mythology were blended and incorporated into Wonder Woman's stories and origin. Diana was formed out of clay of the shores of Themyscira by Hippolyta, who wished for a child; the clay figure was then brought to life by the Greek deities. The Gods then blessed and granted her unique powers and abilities – beauty from Aphrodite, strength from Demeter, wisdom from Athena, speed and flight from Hermes, Eyes of the Hunter and unity with beasts from Artemis and sisterhood with fire and the ability to discern the truth from Hestia. Due to the reboot, Diana's operating methods were made distinctive from Superman and Batman's with her willingness to use deadly force when she judges it necessary. In addition, her previous history and her marriage to Steve Trevor were erased. Trevor was introduced as a man much older than Diana who would later on marry Etta Candy. Instead, Perez created Julia and Vanessa Kapatelis, a Greek-American scholar and her teenage daughter whom Diana would live with when she was in Man's world and would be major supporting characters in the series for years.
The JLA's first trip to the universe is where Owlman is found hacking computer systems to get the info he needs. There, the JLA fights recruits the Crime Syndicate of America has recruited. Their second trip was when Batman followed Superwoman, and defeats her. After taking out Superwoman, he calls the JLA, and alongside the JLA travels to the moon, to get to the Crime Syndicate's headquarters. From there on, every JLA'er fights against their counterparts, and Wonder Woman manages to even win against her counterpart, Superwoman.
Wonder Woman actress Gal Gadot reacted positively to Diana's rebooted orientation, and agreed her sexuality was impacted by growing up in the women-only Themyscira. Gadot stated that Wonder Woman feels she need not be "labelled sexually", and is "just herself". "She's a woman who loves people for who they are. She can be bisexual. She loves people for their hearts." Coming from a society that was only populated by women, "'lesbian' in [the world's] eyes may have been 'straight' for them." "Her culture is completely free from the shackles of heteronormativity in the first place so she wouldn't even have any 'concept' of gender roles in sex."
Coming to America for the first time, Wonder Woman comes upon a wailing army nurse. Inquiring about her state, she finds that the nurse wanted to leave for South America with her fiancé but was unable due to shortage of money. As both of them looked identical and Wonder Woman needed a job and a valid identity to look after Steve (who was admitted in the same army hospital), she gives her the money she had earned earlier to help her go to her fiancé in exchange for her credentials. The nurse reveals her name as Diana Prince, and thus, Wonder Woman's secret identity was created, and she began working as a nurse in the army.