The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Not even girls want to be girls so long as our feminine archetype lacks force, strength, and power. Not wanting to be girls, they don't want to be tender, submissive, peace-loving as good women are. Women's strong qualities have become despised because of their weakness. The obvious remedy is to create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman.
Shortly after coming to the outside world, Diana interrupted a terrorist attack and was named "Wonder Woman" by the press. She continued to use her gifts to fight for peace and justice in Man's World. She later fought who she thought to be Ares, though in truth it was Phobos and Deimos who were disguised as their father. Fearing that she would eventually discover the truth and free Ares from his prison beneath Themyscira, the Gods of Olympus sent Phobos and Deimos to erase all memory of Themyscira from Diana's mind. The twin gods were unable to erase the memory, so instead they later implanted false memories regarding her home to deceive Diana, leading to a completely separate origin story and causing her to hallucinate new adventures. Diana was unaware that her memories had been tampered with, and believed the falsifications until her search for the truth led her to Ares himself years later.
Wonder Woman's supporting characters were altered as well. In addition to the introduction of the Kapatelises, Steve Trevor was changed into an Air Force officer considerably older than Diana, thus sidestepping the traditional romance between the two. Instead, Trevor became involved with Etta Candy, a mature military officer possessing a plump physique. The Greek war god Ares and the witch Circe eventually became two of Diana's greatest enemies. Her rogues gallery included the Cheetah, a woman who could transform into a ferocious feline-humanoid creature; and the Silver Swan, a once-deformed radiation victim granted beauty, wings and deafening sonic powers through genetic engineering.
For a time she was given enhanced vision by Athena, which gave her the ability to see in darkness and through illusions. This also makes her resistant/immune to telepathy. Due to her wisdom she can learn languages faster than a regular person, she can talk to animals. She has also been shown to project herself astrally in order to commune with the gods and ask for special favors from them. She has also been shown to take on the abilities of certain of her patron goddesses as when she became a form of divine midwife to save the life of an unborn child.