The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Critics such as Valerie Estelle Frankel support Jenkins's vision. Frankel argues that the film subverts the male gaze, stating that the construction of Wonder Woman tends to shift every few decades as it reflects the state of feminism during different time periods, including third-wave feminism (which reflects Jenkins's approach). Zoe Williams offers a similar argument, stating that while Wonder Woman "is sort of naked a lot of the time," that is not, at the same time, "objectification so much as a cultural reset: having thighs, actual thighs you can kick things with, not thighs that look like arms, is a feminist act". Williams then juxtaposes Wonder Woman to past female action heroes such as Sarah Connor, Ellen Ripley, and Lara Croft, whom she suggests were all constructed for the male gaze, in which a "female warrior becomes a sex object", (a point which she argues that Jenkins directly references in the film).
One of the events that led to Infinite Crisis was of Wonder Woman killing the villain Maxwell Lord in Wonder Woman (vol. 2) #219. Maxwell Lord was mind-controlling Superman, who as a result was near to killing Batman. Wonder Woman tried to stop Superman, Lord (who was unable to mind control her) made Superman see her as his enemy Doomsday trying to kill Lois Lane. Superman then attacked Wonder Woman, and a vicious battle ensued. Buying herself time by slicing Superman's throat with her tiara, Wonder Woman caught Lord in her Lasso of Truth and demanded to know how to stop his control over Superman. As the lasso forced the wearer to speak only the truth, Lord told her that the only way to stop him was to kill him. Left with no choice, Wonder Woman snapped Lord's neck and ended his control over Superman. Unknown to her, the entire scene was broadcast live around every channel in the world by Brother Eye. The viewers were not aware of the entire situation, and saw only Wonder Woman murdering a Justice League associate. Wonder Woman's actions put her at odds with Batman and Superman, as they saw Wonder Woman as a cold-blooded killer, despite the fact that she saved their lives.
Before Steppenwolf could kill Cyborg, Superman comes and saves him, by easily overpowering the New God. Bruce tells Superman he needs to buy Cyborg some time to separate the Mother Boxes and to help civilians, Superman catches up with Barry, saying he got the ones on the right. After subduing Steppenwolf again, Victor calls Superman for help with the Mother Boxes. Steppenwolf is not down yet and tries to attack, but Superman freezes Steppenwolf's Axe and Diana breaks it with her Sword, which finally leads to Steppenwolf realizing he has been defeated and is overwhelmed with fear for the first time. He is attacked by his own Parademons before he returns back to Apokolips.
Their first adventure together as a serious couple involved a battle with Doomsday, a monster of Kryptonian legend. Superman, already familiar to the monster, explained that Doomsday was sealed into a pocket dimension called the Phantom Zone. Seeking preparation against enemies that could match them in power, Wonder Woman asked Hephaestus to forge weapons for them. Later, the Justice League intercepted the arrival of General Zod, another Kryptonian survivor. Superman gave him shelter in the Fortress of Solitude, but the couple discovered their relationship was now public knowledge.
In the "Watchmen" sequel "Doomsday Clock," Doctor Poison attended the meeting established by the Riddler and mentioned a rumor that Wonder Woman was forcefully dragged back to Themyscira by her fellow Amazons. Wonder Woman comes out of hiding to address the United Nations, hoping to defuse the metahuman arms race. However, the summit is interrupted by Black Adam, the Creeper, and Giganta, who take advantage of the absence of most of Earth's superheroes to attack the UN at the time when the superheroes were confronting Doctor Manhattan on Mars.
Immortality: Wonder Woman, due to being an Amazon, has lived for millennia without visibly aging, with her being roughly 5000 years old (having been born right after the War of the Gods), and having been present in the "Man's World" since World War I. She is thus the oldest member of the Justice League by far (though still roughly a millenia younger than Enchantress, and even more so than Ares and Steppenwolf), making her an ageless immortal, much like Superman.
Demeter, the goddess of agriculture and fertility, blessed Diana with strength drawn from the Earth spirit Gaea, making her one of the physically strongest heroes in the DC Universe and the strongest female hero in the DC Universe. This strength has allowed her to easily overwhelm Superman and Supergirl. She has also held her own against Darkseid. Her strength has no measurable limits and she can break the Chronus Scepter, which is universal in its destructive power. However, now Diana is the daughter of Zeus, king of the Greek Gods, so it is unclear as to how much of her power and strength is a direct result of her divine heritage. Her connection to the earth allows her to heal at an accelerated rate so long as she is in contact with the planet. However, as mentioned earlier, now that she is a demigoddess, it has been suggested that she heals extremely quickly also due to her divine heritage. In rare cases where she has been gravely injured, Diana showed the ability to physically merge with the earth, causing whatever injuries or poisons to be expelled from her body; such an act is considered sacred, and can only be used in extreme cases.
As Themyscira's emissary to Man's World, Diana has made it her duty to lead by example, even if the differences between her birthplace and new home sometimes present hurdles for her to jump. She has come to represent the possibility and potential of life without war, hate or violence, and she is a beacon of hope to all who find themselves in need. She stands as an equal among the most powerful Super Heroes, with a sense of purpose to protect the world from injustice in all forms.
Ares told Diana that he had been imprisoned by the other Gods of Olympus and bound in chains that were secured by Aphrodite through the power of her love. He also told her that years ago, Phobos and Deimos had implanted false memories of Themyscira into her mind, and these had caused her to imagine aspects of her past that had never happened in reality. Meanwhile, Phobos and Deimos entered Themyscira and battled with the Amazons. Diana knew what she had to do, and called Ares to unite her with Phobos and Deimos. He teleported them to her, and using her Lasso of Truth, Wonder Woman bound them through the power of her unconditional love for them, as Aphrodite had done to Ares. With the twin gods defeated, Diana attempted to leave Ares' prison along with Veronica and Izzy, however Izzy's essence had been attached to the realm and could not return to Earth. Izzy was forced to either live out the rest of her days in the prison or live in Themyscira as an Amazon for eternity. She chose the latter and Veronica said goodbye to her daughter. Diana was briefly reunited with her mother, for the first time since she left the island.
Beyond the US and Canada, the film was released day-and-date with its North American debut in 55 markets (72% of its total release), and was projected to debut with anywhere between $92–118 million. It ended up opening to $125 million, including $38 million in China, $8.5 million in Korea, $8.4 million in Mexico, $8.3 million in Brazil and $7.5 million in the UK. In its second week of release, the film brought in another $60 million, including holding the top spot on France, the UK, Australia and Brazil. In the Philippines, it broke 2017 box office record for highest-earning non-holiday opening day—earning $4.7 million and becoming the 9th-most successful commercial film of all time as well overtaking the record set by Batman v Superman: Dawn of Justice. The film opened in its last market, Japan, on August 25 and debuted to $3.4 million, helping the international gross cross the $400 million mark. The biggest markets of Wonder Woman outside North America are China (US$90 million) followed by Brazil (US$34 million), UK (US$28 million), Australia($23 million) and Mexico($22 million).
^ Cronin, Brian (April 1, 2010). "Comic Book Legends Revealed #254". Comic Book Resources. Archived from the original on November 13, 2011. Retrieved November 6, 2011. Gerber and Frank Miller pitched DC on revamps of the “Trinity.” The three titles would be called by the “line name” of METROPOLIS, with each character being defined by one word/phrase… AMAZON (written by Gerber); DARK KNIGHT (written by Miller); and Something for Superman – I believe either MAN OF STEEL or THE MAN OF STEEL, but I’m not sure about that (written by both men).
Sword Mastery: Wonder Woman is an extremely skilled swordswoman, with centuries of experience wielding her magical God Killer sword (and later the Sword of Athena) in many battles, including those of World War I. Thus, she managed to slash at enemy soldiers with her sword even while racing past on horseback, to instantly slice apart in mid-air a car hurled at her by Doomsday with the Sword of Athena, to later do the same to massive piece of debris hurled at her by resurrected Superman, and to sever one of Doomsday's arms during her battle with the monster, delivering wounds that would have otherwise been lethal, had it not been for the monster's incredible healing factor and adaptive evolution.
Pallas Athena, the goddess of wisdom and war, granted Diana great wisdom, intelligence, and military prowess. Athena's gift has enabled Diana to master over a dozen languages (including those of alien origin), multiple complex crafts, sciences and philosophies, as well as leadership, military strategy, and armed and unarmed combat. More recently, Athena bound her own eyesight to Diana's, granting her increased empathy.
The Gods, led by Athena, create the Amazons in Greece to realize their ideals and bring humans into following them. The leader of the Amazons, Hippolyta feels a yearning for a child). She makes a clay form of a child and prays to the Gods. Hearing this the Gods give the clay form, transforming it into a live child blessed with Gaea's gift, life. The Gods grant her various abilities and she grows up as Diana of Themyscira.
Steve Trevor's secretary who befriends Diana. Describing her character, Davis said, "She's a woman in a man's world and so being heard and seen aren't the easiest things, but it kind of doesn't deter her", adding, "Etta is unapologetically herself and I think that that's the thing that has drawn me to her the most". When asked if she was previously familiar with the character, Davis responded, "No. I wasn't. It took me a while to know that I was auditioning for Etta because even when I found out it was Wonder Woman, I still had no idea what the role was. It took a little while then I Googled the character". On Etta Candy's relationship with Steve Trevor, Davis said, "One of the great things that Etta gets to work with Steve Trevor is because Steve is not your typical man, in that he does entrust her with things that in 1918 probably wouldn't have been entrusted to a secretary of somebody who is quite important", further explaining, "So I think that [Trevor] needs her just as much as she needs that because now she's been given responsibility that she wouldn't have normally be given before, and equally he has somebody who could probably fly under the radar a bit. So he can trust the person who no one's really looking at".
After taking Despero to the authorities, Wonder Woman and Superman came across the mysterious Pandora, someone Wonder Woman was familiar with. She believed Superman could use her box to trap the evil she unleashed in ancient times; but when Superman touched it, he was overwhelmed by its power. While Pandora took the box and left, the two heroes received news that a new superhuman, Shazam, was entering the borders of Kahndaq. Their confrontation with Shazam turned violent until the rest of the Justice League and the Justice League of America intervened to defuse the situation. Suddenly, Dr. Light lost control of his powers and began absorbing Superman's solar energy, unleashing an energy beam at Wonder Woman. In a fit of anger, Superman killed Dr. Light with his heat vision, an action that caused a fight between the two Leagues.
Gloria Steinem, editor for Ms. magazine and a major supporter of Wonder Woman, stated "... [Marston] had invented Wonder Woman as a heroine for little girls, and also as a conscious alternative to the violence of comic books for boys." Badower described a near-international incident (involving an unnamed Russian general rolling dozens of tanks and munitions through a shady mountain pass) as an outstanding example for standing up to bullies. "She ends up deflecting a bullet back and disarming the general," he says, adding that "she doesn't actually do anything violent in the story. I just think that Wonder Woman is smarter than that."
Having learnt of Wonder Woman's inability to return to Themyscira, Doctor Veronica Cale, a wealthy and powerful woman, set into motion a plan to use Wonder Woman to find Themyscira. Years earlier, Cale's daughter Izzy had her soul stolen by the gods Phobos and Deimos. They told Veronica that they would only return her daughter to her if she helped them find Wonder Woman, and got the location of Themyscira from her. Seeing no other option, Cale had formed a team called Godwatch, dedicated to locating Diana and Themyscira.
The debate continued with the release of Jenkins's 2017 film, Wonder Woman, which according to the BBC had "some thinking it's too feminist and others thinking it's not feminist enough". Kyle Killian found an inherent contradiction in the construction of Wonder Woman as "a warrior" who, she states, is also highly sexualized. Killian thus suggests that these elements "should not be the focus of a kickass heroine—her beauty, bone structure, and sexiness—if she is to be a feminist icon". Theresa Harold concurred, comparing Wonder Woman to Katniss Everdeen (of The Hunger Games), who "didn't have to wear a teenager's wet dream of a costume to fight in". Christina Cauterucci also felt that Wonder Woman's ability to be considered a "feminist antidote" was undermined by her "sex appeal". Other critics refer to the construction of Wonder Woman in the film as "an implausible post-feminist hero".