The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Trudging on, Hades expects their presence and tries sending spirits in order to stall and attack Diana and Hermes. Successfully defeating them, they wonder through a forest and find a cabin resembling Zola's farm house. Zola pops out and happily hugs Wonder Woman. Hades at that moment makes his grand entrance and frees them. Though, just before they escape, Hades beckons Wonder Woman to look behind, and shoots her with Eros pistols. She urges Hermes and Zola to leave while she is left at the mercy of Hades who wants her to be his bride. Here, she is preparing to wed Hades when she gives Diana her lasso, saying that if he truly loves him, she will confess it due to the properties of the lasso. She says yes, but will not go on with the wedding as it is more or less forced and not real love. She escapes his clutches and shoots him as a means of payback for shooting her.
After the 2011 relaunch, Diana gained new powers. These new abilities, which included superhuman speed, durability, immortality, accelerated healing, and even flight came in addition to her previous attributed Olympian strength. She is now considered to be stronger than Hercules. In addition to her weaponry, Diana's bracelets can now create an thunderous explosion when she clashes them together. These new abilities are attributed to being the daughter of Hippolyta and Zeus. Her powers are now considered nearly unmeasurable if she goes without her Bracelets of Submission, which keep her powers in check. She uses these powers in battle against the goddess Artemis and quickly renders her unconscious with ease with a series of carefully positioned counterattacks. While using her godly strength, her outfit and accoutrements lit up and her eyes glowed like her father's.[better source needed]
Wonder Woman (vol. 1) #179 (Nov. 1969) showed Wonder Woman giving up her powers and returning her costume and title to her mother, in order to continue staying in Man's World. The reason behind this was that all the Amazons were shifting to another dimension, but Diana was unable to accompany them as she needed to stay behind to help Steve, who had been wrongly convicted. Thus, she no longer held the title of Wonder Woman and after meeting and training under a blind martial arts mentor I-Ching, Diana resumed crime fighting as the powerless Diana Prince. She ran a mod-boutique as a business and dressed in a series of jumpsuits while fighting crime. During this period, Samuel R. Delany took over scripting duties with issue #202. Delany was initially supposed to write a six-issue story arc, which would culminate in a battle over an abortion clinic, but Delany was removed reportedly due to criticism from Gloria Steinem, who, not knowing the content of the issues Delany was writing, was upset that Wonder Woman had lost her powers and was no longer wearing her traditional costume.
On occasions Wonder Woman has employed a magical sword of unknown (though presumably Amazon) origin. This sword has been used most specifically against those with the power of invulnerability as invulnerability generally does not work against magical items. It is generally represented as a short sword. In Wonder Woman (vol. 4) #15, Hephaestus modifies Diana's bracelets so that she can manifest two short swords from them during battle.
Beyond the US and Canada, the film was released day-and-date with its North American debut in 55 markets (72% of its total release), and was projected to debut with anywhere between $92–118 million. It ended up opening to $125 million, including $38 million in China, $8.5 million in Korea, $8.4 million in Mexico, $8.3 million in Brazil and $7.5 million in the UK. In its second week of release, the film brought in another $60 million, including holding the top spot on France, the UK, Australia and Brazil. In the Philippines, it broke 2017 box office record for highest-earning non-holiday opening day—earning $4.7 million and becoming the 9th-most successful commercial film of all time as well overtaking the record set by Batman v Superman: Dawn of Justice. The film opened in its last market, Japan, on August 25 and debuted to $3.4 million, helping the international gross cross the $400 million mark. The biggest markets of Wonder Woman outside North America are China (US$90 million) followed by Brazil (US$34 million), UK (US$28 million), Australia($23 million) and Mexico($22 million).
In this new continuity, Wonder Woman's origin is significantly changed and she is no longer a clay figure brought to life by the magic of the gods. Instead, she is the natural-born daughter of Hippolyta and Zeus. The earlier origin story was revealed by Hippolyta to be a ruse thought up by the Amazons, to protect Diana from the wrath of Hera, who is known for hunting and killing several illegitimate offspring of Zeus.
Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973). Gloria Steinem, who grew up reading Wonder Woman comics, was a key player in the restoration. Steinem, offended that the most famous female superheroine had been depowered, placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character.
Lennox suggests meeting Siracca, a fellow demigod daughter of Zeus as well. She travels to Lybia and finds a girl trapped in a vase. The girl tells Wonder Woman that when the soldiers came, everyone hid in a bunker. Leading her down, she triggers a trap which sends a plethora of knives, swords and daggers at her. Blocking them all but one, Diana looks to find the girl dissolving to sand. Crying at her failure, her time to mourn is cut short as the real Siracca, albeit in a zombie like form, ambushes her.
Marston was sure he knew what line not to cross. Harmless erotic fantasies are terrific, he said. “It’s the lousy ones you have to look out for—the harmful, destructive, morbid erotic fixations—real sadism, killing, blood-letting, torturing where the pleasure is in the victim’s actual pain, etc. Those are 100 per cent bad and I won’t have any part of them.” He added, in closing, “Please thank Miss Roubicek for the list of menaces.”
Expert Social Intuit: Wonder Woman, as Diana Prince, has a high degree of social confidence (having had a century of experience living in "Man's World" after World War I), allowing her to intuitively determine how to interact with others, gain their respect and get her point across with calmness, eloquence, and charisma. Hence, Diana swiftly befriended the Wonder Men, she diplomatically greeted Bruce Wayne, matter-of-factly showing him that she can intellectually keep up with him (calmly responding to Bruce's anger at having been stolen from by her), she tactfully accepted a wine glass from the Gotham City Museum of Antiquities curator (despite seemingly disliking alcoholic beverages), she tactfully avoided correcting the curator on his claim that the fake replica of Alexander the Great's sword was the actual relic, and only when Lex Luthor insulted her father Zeus' memory did Diana have a look of visible dismay on her face (but even then she avoided making a scene), and only when Batman insulted her beloved Steve Trevor's memory did she finally lose her temper and shove Batman back. As a result, Diana remains extremely well-respected at the Louvre Museum, by fellow antique museum curators, by the Justice League, and even the extremely experienced Batman is almost instantly intrigued by her.
“Anniversary, which we forgot entirely,” Olive Byrne wrote in her secret diary in 1936. (The diary remains in family hands.) During the years when she lived with Marston and Holloway, she wore, instead of a wedding ring, a pair of bracelets. Wonder Woman wears those same cuffs. Byrne died in 1990, at the age of 86. She and Holloway had been living together in an apartment in Tampa. While Byrne was in the hospital, dying, Holloway fell and broke her hip; she was admitted to the same hospital. They were in separate rooms. They’d lived together for 64 years. When Holloway, in her hospital bed, was told that Byrne had died, she sang a poem by Tennyson: “Sunset and the evening star, / And one clear call for me! / And may there be no moaning of the bar, / When I put out to sea.” No newspaper ran an obituary.