The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
A warning that is first heard from the lips of Cheetah as she attempts to escape captivity, yet is echoed by others around the globe, all putting Wonder Woman on alert. As she attempts to investigate, she is attacked by Supergirl, wanting vengeance for the death of Rao, as the influence has gotten to her as well. An epic battle breaks out, and once again, the trusty Lasso of Truth saves the day, though barely.
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Issue #600 introduced Wonder Woman to an alternate timeline created by the Gods in which Themyscira had been destroyed and the Amazons scattered around the world. In this timeline, Diana is an orphan raised in New York who is learning to cope with her powers. The entire world has forgotten Wonder Woman's existence and the main story of this run was of Diana trying to restore reality even though she does not properly remember it herself. Diana has no memories of her prior adventures as Wonder Woman, recollecting her memories in bits and pieces and receiving different abilities and resources (such as the power of flight and her lasso) during the progression of her adventure. A trio of Death Goddesses called The Morrigan acted as Wonder Woman's main enemies. Diana ultimately defeats the evil goddesses and returns everything back to normal.
I thought George's one "mistake" in rebooting Wonder Woman was making her only 25 years old when she left Paradise Island. I preferred the idea of a Diana who was thousands of years old (as, if I recall correctly, she was in the TV series). From that angle, I would have liked to have seen Diana having been Wonder Woman in WW2, and be returning to our world in the reboot. Not having that option, I took the next best course, and had Hippolyta fill that role.
Critics such as Valerie Estelle Frankel support Jenkins's vision. Frankel argues that the film subverts the male gaze, stating that the construction of Wonder Woman tends to shift every few decades as it reflects the state of feminism during different time periods, including third-wave feminism (which reflects Jenkins's approach). Zoe Williams offers a similar argument, stating that while Wonder Woman "is sort of naked a lot of the time," that is not, at the same time, "objectification so much as a cultural reset: having thighs, actual thighs you can kick things with, not thighs that look like arms, is a feminist act". Williams then juxtaposes Wonder Woman to past female action heroes such as Sarah Connor, Ellen Ripley, and Lara Croft, whom she suggests were all constructed for the male gaze, in which a "female warrior becomes a sex object", (a point which she argues that Jenkins directly references in the film).
Straczynski's run focused on an alternate timeline created by the Gods where Paradise Island was destroyed leading to many Amazons being raised in the outside world. It revolves around Wonder Woman's attempts to restore the normal timeline despite the fact that she does not remember it properly. Wonder Woman in this alternative timeline has been raised in New York City as an orphan and is coming into her powers. She is aware of the presence of Amazons, but does not remember her childhood on Paradise Island. Wonder Woman wore a new costume designed by DC Comics co-publisher Jim Lee. Writer Phil Hester continued the storyline.
In 2011, David E. Kelley attempted to launch a new Wonder Woman series. A pilot episode was filmed, but was not picked up by the network. The pilot was also roundly panned by fans and critics, with Palicki later claiming it was a "blessing" that the series was never picked up. Wonder Woman was portrayed by Adrienne Palicki, who would later portray Mockingbird in the Agents of S.H.I.E.L.D. series.
^ Phegley, Kiel (May 23, 2016). "Rucka, Sharp & Scott Aim To Make Rebirth's Wonder Woman Accessible & Fantastic". Comic Book Resources. Archived from the original on September 10, 2016. While Wonder Woman sees the return of writer Greg Rucka, he’s teaming up with Liam Sharp, Matthew Clark and Nicola Scott to deliver a very different take from his previous run with the Amazon Princess. Archive requires scrolldown.
Following Pérez, William Messner-Loebs took over as writer and Mike Deodato became the artist for the title. Messner-Loebs introduced Diana's Daxamite friend Julia in Wonder Woman vol. 2 #68 during the six-issue space arc. Messner-Loebs's most memorable contribution to the title was the introduction of the red-headed Amazon Artemis, who took over the mantle of Wonder Woman for a short time. He also included a subplot during his run in an attempt to further humanize Diana by having her work for a fictional fast food chain called "Taco Whiz".
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When Diana returns she takes on the persona of Diana Prince, now a secret agent and member of the Department of Metahuman Affairs. She is partnered with Nemesis and the two report to Sarge Steel. Her first assignment is to retrieve her sister Donna Troy, who has been kidnapped by several of her most persistent enemies; their powers have been augmented by Circe. After this is accomplished, Diana takes back the title of Wonder Woman.
In 2010, Warner Bros. stated that a Wonder Woman film was in development, along with films based on DC Comics superheroes the Flash and Aquaman. Both Wonder Woman and Aquaman were still under consideration for solo film subjects as of June 2013. DC Entertainment president Diane Nelson said Wonder Woman "has been, since I started, one of the top three priorities for DC and for Warner Bros. We are still trying right now, but she's tricky." On October 5, 2013, WB chairman and CEO Kevin Tsujihara said he wanted to get Wonder Woman in a film or on TV. Shortly afterward, Paul Feig said he had pitched the studio an idea for Wonder Woman as an action-comedy film. The studio then began to search for female directors to direct the film. While Michelle MacLaren was the studio's initial choice to direct (and while she initially indicated interest), she eventually left the project due to creative differences.
Ares told Diana that he had been imprisoned by the other Gods of Olympus and bound in chains that were secured by Aphrodite through the power of her love. He also told her that years ago, Phobos and Deimos had implanted false memories of Themyscira into her mind, and these had caused her to imagine aspects of her past that had never happened in reality. Meanwhile, Phobos and Deimos entered Themyscira and battled with the Amazons. Diana knew what she had to do, and called Ares to unite her with Phobos and Deimos. He teleported them to her, and using her Lasso of Truth, Wonder Woman bound them through the power of her unconditional love for them, as Aphrodite had done to Ares. With the twin gods defeated, Diana attempted to leave Ares' prison along with Veronica and Izzy, however Izzy's essence had been attached to the realm and could not return to Earth. Izzy was forced to either live out the rest of her days in the prison or live in Themyscira as an Amazon for eternity. She chose the latter and Veronica said goodbye to her daughter. Diana was briefly reunited with her mother, for the first time since she left the island.