The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Storylines "American Dreams" · "Breakdown" · "Breakdowns" · "Crisis of Conscience" · "Crisis Times Five" · "Cry for Justice" · "The Dark Things" · "Divided We Fall" · Earth-2 · "Earth-Mars War" · "Extinction" · "Golden Perfect" · Justice · Identity Crisis · "In the Dark" · "Injustice League Unlimited" · JLA/Avengers · "Justice For All" · "The Lightning Saga" · "A Midsummer's Nightmare" · "A New Beginning" · "New World Order" · "The Obsidian Age" · "Omega" · "Origin" · "Pain of the Gods" · "The Queen of Fables" · "The Rise of Eclipso" · "Rock of Ages" · "Royal Pain" · "Rules of Engagement" · "Sanctuary" · "The Second Coming" · "The Signal Masters" · "Strength in Numbers" · "Syndicate Rules" · "Team History" · "The Tenth Circle" · "Terror Incognita" · "Throne of Atlantis" · "The Tornado's Path" · "Tower of Babel" · "Trial by Fire" · "The Villain's Journey" · "When Worlds Collide" · "World War III" · "World Without a Justice League" · Year One
Immortality: Wonder Woman, due to being an Amazon, has lived for millennia without visibly aging, with her being roughly 5000 years old (having been born right after the War of the Gods), and having been present in the "Man's World" since World War I. She is thus the oldest member of the Justice League by far (though still roughly a millenia younger than Enchantress, and even more so than Ares and Steppenwolf), making her an ageless immortal, much like Superman.
Marston was an outspoken feminist, swinger, and firm believer in the superiority of women. He described bondage and submission as a "respectable and noble practice". Marston wrote in a weakness for Wonder Woman, which was attached to a fictional stipulation that he dubbed "Aphrodite's Law", that made the chaining of her "Bracelets of Submission" together by a man take away her Amazonian super strength.
^ Cronin, Brian (April 1, 2010). "Comic Book Legends Revealed #254". Comic Book Resources. Archived from the original on November 13, 2011. Retrieved November 6, 2011. Gerber and Frank Miller pitched DC on revamps of the “Trinity.” The three titles would be called by the “line name” of METROPOLIS, with each character being defined by one word/phrase… AMAZON (written by Gerber); DARK KNIGHT (written by Miller); and Something for Superman – I believe either MAN OF STEEL or THE MAN OF STEEL, but I’m not sure about that (written by both men).
Gaines forwarded Jacobs’ letter to Marston, with a note: “This is one of the things I’ve been afraid of.” Something had to be done. He therefore enclosed, for Marston’s use, a memo written by Roubicek containing a “list of methods which can be used to keep women confined or enclosed without the use of chains. Each one of these can be varied in many ways—enabling us, as I told you in our conference last week, to cut down the use of chains by at least 50 to 75% without at all interfering with the excitement of the story or the sales of the books.”
Marston was a man of a thousand lives and a thousand lies. “Olive Richard” was the pen name of Olive Byrne, and she hadn’t gone to visit Marston—she lived with him. She was also the niece of Margaret Sanger, one of the most important feminists of the 20th century. In 1916, Sanger and her sister, Ethel Byrne, Olive Byrne’s mother, had opened the first birth-control clinic in the United States. They were both arrested for the illegal distribution of contraception. In jail in 1917, Ethel Byrne went on a hunger strike and nearly died.
Superhuman Stamina: Wonder Woman's advanced musculature is considerably more efficient than that of a human and most of the other Amazons. As a result, her muscles virtually do not produce fatigue toxins during physical activity compared to humans and most other members of her race. Her virtually inexhaustible endurance allows her to exercise her maximum capacity for an indefinite period of time without tiring at all, as she never needs to slow down or catch her breath during her fierce battles with Ares, Doomsday, Steppenwolf and the resurrected Superman, despite being pressured considerably by all of them.
^ Sanderson, Peter (September–October 1981). "Thomas/Colan Premiere Wonder Woman's New Look". Comics Feature. New Media Publishing (12/13): 23. The hotly-debated new Wonder Woman uniform will be bestowed on the Amazon Princess in her first adventure written and drawn by her new creative team: Roy Thomas and Gene Colan...This story will appear as an insert in DC Comics Presents #41.