A few decades later, second-wave feminist Gloria Steinem's Ms. Magazine debuted in 1972 with an image of Wonder Woman on the cover. Historian Tim Hanley suggests that this move shifted "the focus away from female superiority to sisterhood and equality, essentially making her a mascot of the women's movement". This perception shifted over the years, as demonstrated in December 2016 when the United Nations decided to drop the title of "honorary ambassador for the empowerment of women and girls" which it had given to the comic book character Wonder Woman a few months prior, in a ceremony attended by the actors who had portrayed her (Lynda Carter and Gal Gadot). The title was eliminated in response to a petition signed by 44,000 people which argued that Wonder Woman undermines female empowerment due to her costume, described as a "shimmery, thigh-baring bodysuit with an American flag motif and knee-high boots". The petition stated that "it is alarming that the United Nations would consider using a character with an overtly sexualised image at a time when the headline news in United States and the world is the objectification of women and girls". Wonder Woman director Patty Jenkins responded to both the petition and to the U.N.'s decision by stating that she thinks "that that's sexist. I think it's sexist to say you can't have both. I have to ask myself what I would apply to any other superhero".
Siracca tells Diana how she and her mother were killed by the hands of the jealous goddess Hera. Although she was torn to shreds by Hera's fury, Zeus took pity on her and turned her into wind. The very same wind that spills secrets to Lennox. Wonder Woman share her encounter with Hera and how she so desperately needs to find Zola's child, stolen due to Hermes. Siracca attempts to help Diana in finding Hermes and the baby. She suggests meeting Milan, once again, another child of Zeus for advice. Diana treks off to New York to find him.
Morgan appears and reveals himself as Ares. He tells Diana that although he has subtly given humans ideas and inspirations, using Ludendorff and Maru as pawns in the process, it is ultimately their decision to resort to violence as they are inherently corrupt. When Diana attempts to kill Ares with the "Godkiller" sword, he destroys it, then reveals to Diana that she herself is the "Godkiller", as the daughter of Zeus and Hippolyta. He fails to persuade Diana to help him destroy mankind in order to restore paradise on Earth. While the two battle, Steve's team destroys Maru's laboratory. Steve hijacks and pilots the bomber carrying the poison to a safe altitude and detonates it, sacrificing himself. Ares attempts to direct Diana's rage and grief at Steve's death by convincing her to kill Maru, but the memories of her experiences with Steve cause her to realize that humans have good within them. She spares Maru and redirects Ares's lightning into him, killing him for good. Later, the team celebrates the end of the war. In the present day, Diana sends an email to Bruce Wayne thanking him for the photographic plate of her and Steve and continues to fight and give on the world's behalf, understanding that only love can truly save the world.
The princess of the Amazons, armed with superpowers of a god, Wonder Woman is one of Earth's most powerful defenders of peace, justice, and equality and a member of the Justice League. She is often considered an archetype for many non-comicbook heroines. She stands for Love and peace. Her original origin allegorically depicted her as a clay figure brought to life by the gods, but in recent years she has been depicted more literally as the daughter of Zeus and the Amazon queen Hippolyta.
Gloria Steinem also liked the film, stating that she felt it made the "Amazon origin story clear; [Wonder Woman] was stopping war, not perpetuating it." Steinem also noted that she knew "some women were disappointed by all the makeup, but I may be desperate—I was just happy that the Amazons had wild hair!" Her only complaint lay in the choice to eliminate the World War II setting as the Wonder Woman comic book developed in response to existing comics that were "so sadistic and racist that there was a congressional hearing on the subject". Steinem also gave Hillary Clinton the first Wonder Woman Award in October 2017 during the Women's Media Center's "Speaking Truth to Power Awards" (an organization created by Steinem, Jane Fonda, and Robin Morgan). Upon receiving the award, Clinton noted that she had seen Jenkins's Wonder Woman film and that she "loved the outfit". She also said that as her granddaughter was "really keen" on Wonder Woman, Clinton "thought maybe I could borrow something from her for the night. It didn't quite work for me, but I will say that this award means a lot to me because as a little girl, and then as a young woman, and then as a slightly older woman, I always wondered when Wonder Woman would have her time, and now that has happened." Clinton had previously praised Jenkins's film, in a public August 2017 message, stating that "it was just as inspirational as I'd suspected a movie about a strong, powerful woman in a fight to save the world from international disaster would be."
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Various Wonder Woman enemies would debut in the comic series. Issue #1 introduced Wonder Woman's nemesis, Ares, as the embodiment of all abnormal emotions, evil, and essentially all that Wonder Woman was against. Issue #5, the character of Doctor Psycho, a murderous psychopath with an intense hatred of women, was debuted, Issue #6 introduced Cheetah while issue #9 introduced Giganta. Also Issue #9 debuted Queen Clea, which would later help form the female supervillain team, Villainy Inc.. Later on Issue #49 debuted another recurring enemy, Circe.
One of the events that led to Infinite Crisis was of Wonder Woman killing the villain Maxwell Lord in Wonder Woman (vol. 2) #219. Maxwell Lord was mind-controlling Superman, who as a result was near to killing Batman. Wonder Woman tried to stop Superman, Lord (who was unable to mind control her) made Superman see her as his enemy Doomsday trying to kill Lois Lane. Superman then attacked Wonder Woman, and a vicious battle ensued. Buying herself time by slicing Superman's throat with her tiara, Wonder Woman caught Lord in her Lasso of Truth and demanded to know how to stop his control over Superman. As the lasso forced the wearer to speak only the truth, Lord told her that the only way to stop him was to kill him. Left with no choice, Wonder Woman snapped Lord's neck and ended his control over Superman. Unknown to her, the entire scene was broadcast live around every channel in the world by Brother Eye. The viewers were not aware of the entire situation, and saw only Wonder Woman murdering a Justice League associate. Wonder Woman's actions put her at odds with Batman and Superman, as they saw Wonder Woman as a cold-blooded killer, despite the fact that she saved their lives.
A day before Whedon's departure from Wonder Woman, Warner Bros. and Silver Pictures purchased a spec script for the film written by Matthew Jennison and Brent Strickland. Set during World War II, the script impressed executives at Silver Pictures. However, Silver stated that he had purchased the script because he did not want the rights reverting; while stating the script had good ideas, Silver did not want the film to be a period piece. By April 2008, Silver hired Jennison and Strickland to write a new script set in contemporary times that would not depict Wonder Woman's origin, but explore Paradise Island's history.
Villains Angle Man • Baron Blitzkrieg • Baroness Paula Von Gunther • Badra • Bizarra • Blue Snowman • Captain Wonder • Cheetah • Children of Cronus • Circe • Cyborgirl • Dark Angel • Decay • Devastation • Doctor Cyber • Doctor Poison • Doctor Psycho • Duke of Deception • Eviless • Genocide • Giganta • Hypnota • Jinx • Mask • Medusa • Minister Blizzard • The Morrigan • Osira • Queen Atomia • Queen Clea • Queen of Fables • Shim'Tar • Silver Swan • Superwoman • Tezcatlipoca • Trinity • Veronica Cale • Villainy, Inc. • White Magician • Zara
The "Year One" storyline retells Diana's origin growing up on Themyscira. She lives an idyllic life and harbors interest for the outside world, and the first connection to it comes in the form of Steve Trevor, who crashes on the island and is the sole survivor. A contest is held to determine which Amazon is the best candidate to take Steve home, with Diana volunteering despite knowing the cost to leave the island is to never return. Diana wins the contest and departs with Steve. Once arriving in America, Diana is taken into custody by the government to discern her origins. She meets Etta Candy and Barbara Ann Minerva along the way. While incarcerated Diana is visited by the gods in animal form and bestow upon her powers of strength, speed, agility, durability, and flight. She discovers Ares, the god of war, is working to destroy humanity. Accepting her new role in Man's World, Diana, with the help of the gods in animal form, subdues Ares with the lasso. Now called Wonder Woman, Diana becomes one of the world's greatest heroes.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Pallas Athena, the goddess of wisdom and war, granted Diana great wisdom, intelligence, and military prowess. Athena's gift has enabled Diana to master over a dozen languages (including those of alien origin), multiple complex crafts, sciences and philosophies, as well as leadership, military strategy, and armed and unarmed combat. More recently, Athena bound her own eyesight to Diana's, granting her increased empathy.
The events of Crisis on Infinite Earths greatly changed and altered the history of the DC Universe. Wonder Woman's history and origin were considerably revamped by the event. Wonder Woman was now an emissary and ambassador from Themyscira (the new name for Paradise Island) to Patriarch's World, charged with the mission of bringing peace to the outside world. Various deities and concepts from Greek mythology were blended and incorporated into Wonder Woman's stories and origin. Diana was formed out of clay of the shores of Themyscira by Hippolyta, who wished for a child; the clay figure was then brought to life by the Greek deities. The Gods then blessed and granted her unique powers and abilities – beauty from Aphrodite, strength from Demeter, wisdom from Athena, speed and flight from Hermes, Eyes of the Hunter and unity with beasts from Artemis and sisterhood with fire and the ability to discern the truth from Hestia. Due to the reboot, Diana's operating methods were made distinctive from Superman and Batman's with her willingness to use deadly force when she judges it necessary. In addition, her previous history and her marriage to Steve Trevor were erased. Trevor was introduced as a man much older than Diana who would later on marry Etta Candy. Instead, Perez created Julia and Vanessa Kapatelis, a Greek-American scholar and her teenage daughter whom Diana would live with when she was in Man's world and would be major supporting characters in the series for years.
A stand-alone #0 issue was released in September which explored Diana's childhood and her tutelage under Ares, the God of War, now known most often as simply 'War'. The issue was narrated in the style of a typical Silver Age comic book and saw Diana in her childhood years. The main plot of the issue was Diana training under War as he thought of her being an extraordinary girl with immense potential. The issue ultimately concluded with Diana learning and experiencing the importance of mercy, which she first learned when War showed it to her during their sparring. This later translated into her refusal to kill the Minotaur – a task given to her by War; however, this show of mercy makes her a failure in War's eyes, which was actually his fault since he inadvertently "taught" her mercy and affection as his protege. Later in the series, Wonder Woman is forced to kill War during a conflict with her evil half-brother, Zeus' son First Born, and herself becomes the God of War. After the Amazons are restored, she rules over them both as a warrior queen and God of War, as the ongoing conflict with First Born escalates. At the end of Azzarello's run, as part of a final conflict, Wonder Woman kills First Born, while Zeke is revealed to have been Zeus' plan for resurrection, with Zola revealed to have been a mortal shell for the goddess Athena, who gave birth to Zeus just as he once did to her. Wonder Woman pleads with Athena not to allow the Zola personality, whom she has grown to love as a friend, die with Athena's awakening. Athena leaves the site in animal form, leaving a stunned and confused Zola behind with Wonder Woman.