As Zola defeated Poseidon, the First Born returned to Olympus and ordered the Minotaur to attack Wonder Woman. The Minotaur, however, refused to kill her and the First Born killed him instead. Upon seeing the unmasked Minotaur, Diana discovered her foe was the creature she had spared in the labyrinth. Wonder Woman furiously threw the First Born into the abyss he was originally trapped in while Zola placed Zeke on the throne. Zola revealed herself to be Athena and Zeke to be another iteration of Zeus himself. Both had planned for Wonder Woman to fight the First Born and accept her destiny as a goddess. With the conflict ended, Athena planned to put an end to her human identity and become a goddess once more, but Wonder Woman convinced her to allow Zola and Zeke to live without godly interference.
In an October 25, 1940, interview with the Family Circle magazine, William Moulton Marston discussed the unfulfilled potential of the comic book medium. This article caught the attention of comics publisher Max Gaines, who hired Marston as an educational consultant for National Periodicals and All-American Publications, two of the companies that would merge to form DC Comics. At that time, Marston wanted to create his own new superhero; Marston's wife and fellow psychologist Elizabeth suggested to him that it should be a woman:
The last issue of Wonder Woman saw very little of the Amazon. Instead, we watched her brother, Jason, launch an attack against the Dark Gods. He first tries to take on the Gods, named Karnell, Savage Fire, the Mob God, and the God with No Name. They quickly defeat him, but Jason gets the backup of Supergirl and the Justice League for round 2. The Dark Gods, however, aren’t pushovers and promptly defeat the heroes thanks to their leader, King Best. Before all seems lost, Diana returns just as King Best takes form and begins his path of destruction. Will Wonder Woman and Jason be able to contain this madness?
During 1942 to 1947, images of bound and gagged women frequently graced the covers of both Sensation Comics and Wonder Woman. An early example includes a scene in Wonder Woman #3 (Feb.-March 1943), Wonder Woman herself ties up several women, dresses them in deer costumes and chases them through the forest. Later she rebinds them and displays them on a platter.
Wonder Woman did not keep her identity a secret, and initially did not consider herself a superheroine. Indeed, her character was wide-eyed and naive, innocent and without guile. Diana spoke only Themyscirian, a variation of ancient Greek, and had to learn English when she arrived in the United States. Fortunately, Diana soon met Julia Kapatelis, a scholar in Greek culture, and her daughter Vanessa Kapatelis who helped the Amazon princess adjust to the world of men. However, for all her apparent naiveté, Diana was a trained warrior, and had no compunction against using deadly force when called for. For example, she felled the god Deimos in battle and felt completely justified under the circumstances. Through Pérez's tenure on the book, Diana confronted war, injustice, inequality, death and conflicts involving the Olympian Gods.
The first of these half-mortal siblings to reveal himself to Wonder Woman was her older half-brother, Lennox Sandsmark, who could transform himself into living, marble-like stone and, before his death, was revealed to be the father of Wonder Girl (Cassie Sandsmark). His killer, the First Born, the eldest progeny of Zeus, would become Wonder Woman's first major super-villain of the New 52.
In August 2010 (issue #600), J. Michael Straczynski took over the series' writing duties and introduced Wonder Woman to an alternate timeline created by the Gods in which Paradise Island had been destroyed and the Amazons scattered around the world. In this timeline, Diana is an orphan raised in New York. The entire world has forgotten Wonder Woman's existence and the main story of this run was of Diana trying to restore reality even though she does not properly remember it herself. A trio of Death Goddesses called The Morrigan acted as the main enemy of Wonder Woman. In this run, Wonder Woman wears a new costume designed by Jim Lee. Straczynski determined the plot and continued writing duties until Wonder Woman #605; writer Phil Hester then continued his run, which ultimately concluded in Wonder Woman #614.
The Diana Prince alias also played an important role after the events of Infinite Crisis. Wonder Woman was broadcast worldwide killing a villain named Maxwell Lord, as he was mind controlling Superman into killing Batman. When Wonder Woman caught him in her lasso, demanding to know how to stop Superman, Maxwell revealed that the only way to stop him was to kill Lord, so as a last resort Diana snapped his neck. To recover from the trauma of killing another person, the Amazon went into a self-imposed exile for one year. On her return to public life, Diana realized that her life as a full-time celebrity superhero and ambassador had kept her removed from humanity. Because of this she assumed the persona of Diana Prince and became an agent at the Department of Metahuman Affairs. During a later battle with the witch Circe, a spell was placed on Diana leaving her powerless when not in the guise of Wonder Woman.