Suddenly, Zola and the others were attacked by Artemis, who was sent by Apollo to kill Zeke, Zola's son. While Zola and the others escaped with Zeke, Wonder Woman took on Artemis by herself. Diana defeated Artemis and went to protect Zola and the others, while Ares took the defeated Artemis back to Apollo. However, the First Born and Cassandra, two of Zeus' illegitimate children, attacked Zola. Wonder Woman, Lennox and Orion worked together to fight the First Born, but he proved to be stronger than they had anticipated. Orion's Astro Harness incapacitated Cassandra, and Orion opened a Boom Tube so that Wonder Woman and her allies could escape. The First Born attempted to pry the Boom Tube open, but Lennox sacrificed himself so that the others could escape safely. Wonder Woman and her allies arrived at the other side of the Boom Tube and were greeted by Highfather, who explained that they were on New Genesis.
Writer Eric Luke next joined the comic and depicted Diana as often questioning her mission in Man's World, and most primarily her reason for existing. His most memorable contributions to the title was having Diana separate herself from humanity by residing in a floating palace called the Wonder Dome, and for a godly battle between the Titan Cronus and the various religious pantheons of the world. Phil Jimenez, worked on the title beginning with issue #164 (January 2001), and produced a run which has been likened to Pérez's, particularly since his art bears a resemblance to Pérez's. Jimenez's run showed Wonder Woman as a diplomat, scientist, and activist who worked to help women across the globe become more self-sufficient. Jimenez also added many visual elements found in the Wonder Woman television series. One of Jimenez's story arcs is "The Witch and the Warrior", in which Circe turns New York City's men into beasts, women against men, and lovers against lovers.
The Lasso of Truth forces people to tell the truth. It was forged by Hephaestus from the Golden Girdle of Gaea that Antiope had once worn. It is able to restore people's lost memories get rid of illusions or cause illusions to those it holds and heal the holder's body cure insanity and protect people who are in close proximity to it from magical attacks. In the golden age version the lasso could also take on a rigid form and hold people aloft from a great distance away. During these eras, the lasso also forced those who were bound by it to act as the holder demanded. This trait also affected Wonder Woman. A non-combat application of the lasso is that it can be used to change Diana's clothes as long as those clothes are "in the right frequency" as the lasso. Although this was a plot device used more often in the golden and silver age in has been used on occasion in modern comics as for instance one time Diana transformed into a Miss America costume. The lasso is essentially indestructible, and can be offensively used in combat to incapacitate, and even attacking their souls.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Although she has traditionally paired with either Steve Trevor or no one as a main romantic lead, and Superman with either Lois Lane or Lana Lang, there has often been the hint of a romance between the two characters. This began in the 1960 in the series Superman's Girlfriend, Lois Lane which was equal parts romance and action themed. In order to drive along the romance, the theme often came up of Lois Lane believing that Superman really loved Wonder Woman (though this was mostly for the purposes of a case.) In later years the same ideas perpetuated though most in imaginary stories or alternate tellings of the future. Following Crisis on Infinite Earths the characters were briefly linked romantically in Action Comics #600 which was written by John Byrne. Subsequently the characters' interest in one another was generally portrayed as a strong friendship (this occurred under different writers, primarily Messner-Loebs and Rucka.) Following the reboot of the DC universe into the new 52 the characters once again showed a romantic interest in one another. They found common ground in the isolation which their power give them and shared a kiss in Justice League #12 in 2012. It was later on revealed by Geoff Johns that their relationship wouldn't last for long and will end badly.
Unfortunately, not long after Diana left, Hera came for her vengeance, and though she could not bring herself to kill Hippolyta, she could not forgive her either. Feeling regret at giving up the only real family she had, Wonder Woman returned to Themyscira to find the Amazons absent, and her mother turned to stone. Shortly after, Wonder Woman encountered Lennox, a man who claimed to be another of Zeus' bastard children. After learning that Zeus has gone missing, they confronted the Gods of Olympus, Poseidon and Hades, in order to prevent them from taking over Zeus’ throne. To prevent a war between gods, Diana proposed that the two brothers share Heaven with one ruling during the day, and the other at night. Hera angrily interceded, which was what Diana had planned, and using Hermes' staff she transported herself to Mount Olympus to face Hera alone. She warned that she would make Hera regret what she had done to her mother before returning to Earth. Unfortunately, by the time she had returned, Hades had kidnapped Zola with the warning that Diana would need to make good on her bargain or Zola and her child would die.