The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Following the events of Infinite Crisis, she disappeared for a year in order to rediscover herself, and took part briefly in the events of 52. In the span of One Year Later, she was re-imagined once again and was forgiven by Batman and Superman while given her third ongoing monthly title. Batman helped her establish a role at the Department of Metahuman Affairs under the name of Diana Prince (paying homage to her golden age alter ego.) She worked alongside Tom Tresser and eventually became romantically involved with him. A move among fans across the different companies occurred with characters reverting to their original numbering of series (this for instance happened to Iron Man at Marvel as well) and the third Wonder Woman series was relaunched with Wonder Woman #600. This was actually accurate at the time as it was the indeed the 600 issue released (not including issues numbered otherwise such as with a zero or a million). Issue 600 was used as a chance to reinvent the character as she discovers herself with no memories and in a new costume. This was a short lived experiment as the entire DC lineup was soon to be re-imagined into the new 52, though certain aspects of her redesigned costume remained.
While Diana stood admiring the replica, Bruce Wayne appeared. He proceeds to angrily confront her by grabbing Diana's arm and asking her about the information device that she had stolen. Bruce claims to see right through her "babe in the woods" act, saying that while Diana doesn't know him, he's met "a few women like [her]". Diana, however, calmly smiles and retorts that Bruce has never met any women like her. She then proceeds to tell Bruce that she was unable to obtain anything from Bruce's device, due to Lex Luthor's data having military-grade encryption. Diana explains her intention to re-obtain her photograph from Luthor, stating that she only borrowed Bruce's device, and has already returned it to him shortly beforehand (placing it into the glove compartment of his car), before calmly excusing herself and leaving.
Hermes attacked Wonder Woman there, refusing to simply give up the child, but during their battle, War ripped the baby from Demeter's womb and disappeared. Unable to let a grave wound such as that go unattended, Diana saw to Demeter first, and the goddess warned that War could not be trusted. Worriedly, Diana and Orion returned to Manhattan to find that War had returned the baby to Zola. At last, the baby and his mother were reunited - and Orion would not have to look any further for the child he needed to kill.
Invisible Plane: Wonder Woman possesses an airplane capable of rendering itself completely invisible to the human eye. Like her bracelets, Diana's invisible plane is forged with Eighth Metal, making it almost indestructible. The Invisible Plane was originally the aircraft Steve Trevor crashed onto Themyscira; it was repaired by the Amazons and upgraded with their technology.
After defeating Giganta in battle, Wonder Woman was approached by a lawyer who informed her that she had inherited the estate of Hercules, who had been killed. Shortly thereafter, she was told by A.R.G.U.S. that Hercules' body came from an area containing traces of energy unique to Apokolips. Diana visited Hercules' home and found a letter addressed to her, informing her of the location of her twin brother, Jason. She found him in Greece, and the two seemingly began to bond, only for Jason to turn against Diana after the arrival of Grail, who he had secretly allied himself with. Grail had begun killing children of the earthly gods in order to use their divine power to restore her father Darkseid to adulthood, as he had been turned into a baby at the end of the Darkseid War. Jason allied himself with her in order to exact revenge on Wonder Woman, as he resented her for not seeking him out after she learned of his existence some time ago and was envious of her. However, as Darkseid was about to drain Diana's life force, Jason regretted his actions and joined Wonder Woman in battle against Grail and Darkseid. Then, Hercules' lawyer revealed his true identity as the King of the Gods himself, Zeus. Zeus fought Darkseid while Wonder Woman took on his daughter, Grail. Ultimately, Zeus was defeated and his life force was drained by Darkseid, restoring the Apokoliptian to his full adult form. The Justice League arrived, forcing Darkseid and Grail to retreat through a Boom Tube. In the aftermath of the battle, Diana forgave her brother for his deceit.
The modern age of the character can be tied to the reboot of the character following Crisis on Infinite Earths. In this the character became defined by the vision of George Perez in a way which the entire concept of the character was defined by his direction. As opposed to the past where the character would get retold origins which would try to make her more contemporary, now she got one which tied her much more strongly to the stories of the ancient gods. For the first time Diana enters Man’s World not knowing how to speak English already, and is forced to master the language on her own. In this period she also became much more closely related with modern female issues, and this was usually through her circle of friends – Julia and Vanessa Kapatelis and Mindi Mayer. Such issues as the cultural need for women to be attractive and thin, suicide and the sensationalization of the media as it pertains to women were all addressed. This version of the character also reimagined Steve Trevor as a father figure for Diana as opposed to a romantic counterpart. After Perez’s run on the character, she was taken over for a time by William Messner Loebs, who recast her again in somewhat more traditional superhero stories, though in this case she still explored a different aspect of humanity. After a long space voyage, when she returned home she was forced to work at a fast food restaurant to pay her bills and made friends with a number of people in her “civilian identity.” This built up to the revelation of betrayal of her mother, and of Artemis taking over as Wonder Woman for a short time, but this was soon reversed. The following writer was John Byrne, who when he was writing Superman in the post-Crisis on Infinite Earths DC universe, had hinted at a relationship between Diana and Superman. This was explored occasionally under his run, but it is probably best known for the death of Diana, and the assumption of her duties by Hippolyta. She was soon returned to life (as she had never really died, instead having been deified). This period also introduced Cassandra Sandsmark, who would go on to become Wonder Girl at a later point. The remainder of this second series is best remembered for by the writing of Jimenez and Rucka, both of whom helped define the character. The latter during the lead-in of events to Infinite Crisis had Diana fighting Superman who was being controlled by Maxwell Lord. Battered after their battle, Diana has managed to stop Superman by using her lasso of truth on Lord, and the only option which she is given to stopping him is to kill him, and realizing this is the case, she does so. This created a controversy both within comics and in the real world, as both fans and characters alike debated the morality of this decision. In comics this also led to strained relations between her and Superman and her and Batman and with the addition of the events of Identity Crisis, helped to lead to the breakup of the Justice League of America at a crucial point right before the main events of Infinite Crisis were about to begin.
The story then focuses on Wonder Woman's quest to rescue Zola from Hades, who had abducted her and taken her to Hell at the end of the sixth issue of the series. The male children of the Amazons are introduced and Diana learns about the birth of her "brothers" – the Amazons used to infrequently invade ships coming near their island and force themselves on the sailors, before killing them. After nine months, the birth of the resulting female children was highly celebrated and they were inducted into the ranks of the Amazons while the male children were rejected. In order to save the male children from being drowned to death by the Amazons, Hephaestus traded weapons to the Amazons in exchange for them.